What Is the Story You Are Telling?
This step in the business-building process seems basic, and it is, but that is most often the reason we ignore identifying our core message–because it seems so basic.
Don’t ignore clarifying your message.
There are some more important questions to consider when it comes to your business message, however.
What Do You Have to Say?
What is the message that is struggling to break free and burst from you? What is the wild dream of a message that huddles within the cage of your heart, yet silently yearns to soar?
What Does Your Community Need to Hear?
What message are your followers–is your community–longing to hear? What message does your community need from you? What is the message that only you can deliver?
The Sweetspot
The intersection between the message you have to deliver and the message that your community needs to hear is your sweet spot.
Have you found the sweet spot? Have you even considered it? Are you broadcasting from your sweet spot?
Questions for Conversation:
If you have found your sweet spot, what process or practice was most effective in helping you to uncover it?
If you have not found your sweet spot, what techniques do you intend to implement to help you in discovering it?
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