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Building a Network
How and Why to Build a Network Day 23 of the #Trust30 Project #Trust30 is an online initiative and 30-day writing challenge from The Domino Project that encourages you to look within and trust...
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“Let’s Give ‘Em Somethin’ to Talk About!”
When I was in college this song was a popular. It’s a lot of fun, but this post isn’t about country music…or giving the gossips something to talk about! Brand Building–Make ‘em Talk! When it comes to...
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Ga-ga, Oooh, La-La! (Mama Monster Marketing Genius)
Lady Gaga Marketing Case Study Things have changed! My post earlier this week contends that Lady Gaga is a genius of the new paradigm of marketing by giving people “something to talk about.” Let’s...
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The Entrepreneur’s Worst Mistake
The Entrepreneur’s Leap of Faith You have decided. Your heart beats fast; your palms are sweaty. You’re about to leap into the relative unknown. Exhilaration. Excitement. And a bit of terror. You...
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The Business Owner’s “Root of Evil”
It’s Not Money! A few months ago, a fellow-blogger friend and I were talking about blogging and business. I was talking about launching my book and she said, “I don’t know how to ask people to buy...
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“Tell Me What to Do”– Building Power-Packed Landing Pages
Looking for Pies… I live in a relatively small city in Wisconsin. On the highway outside of town, there are lots of farms. Many of the farmers set up businesses on their property along the highway...
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Don’t Let Assumption Make an Ass of You (Like I Did)
You Are the Best Thing About This Blog! You…that’s right, you. When I sit at my desk or on my patio (as I am right now) and write, I imagine that you are sitting across from me in the other chair...
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Say What!?! (or how to hit your marketing sweet spot)
What Is the Story You Are Telling? This step in the business-building process seems basic, and it is, but that is most often the reason we ignore identifying our core message–because it seems so...
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